In a world overflowing with choices — from career moves and financial moves, to everyday mundane decisions about what to cook for dinner or whether to respond to an email — making decisions can feel overwhelming. The mental weight of weighing every pro and con, balancing contradictory goals, and anticipating future outcomes can paralyze even the most decisive among us.
But what if there was a simple rule — a kind of mental shortcut — that could cut through the fog, reduce the friction, and help you decide with clarity and speed? According to psychologists and decision‑theory researchers, there is. And adopting this rule can transform how you approach choices big and small.
The idea: Use “Simple Rules” — also known as heuristics
Psychologists refer to these shortcuts as heuristics — mental rules of thumb that our brain uses to make decisions quickly and efficiently.
Instead of trying to analyze every piece of information available — which is cognitively exhausting and often impossible — heuristics help us reduce complexity. They allow us to focus only on the most relevant cues, make a decision, and move on.
For many types of decisions — especially everyday ones, or those made under time pressure or incomplete information — heuristics can produce decisions that are not only faster, but often just as good as those based on exhaustive analysis.
Why we need simple rules: the brain’s limits and the chaos of complexity
Human cognition has limits. Our brains can only process so much information at once — a concept known as “bounded rationality.” When faced with too many variables, too little time, or high uncertainty, trying to weigh everything often leads to mental fatigue, indecision, or sub‑optimal choices.
In modern life, complexity is everywhere: career decisions, financial choices, relationships, health, social interactions. Paralyzing detail overload can turn every decision into a burden. That’s where simple rules step in — they act as cognitive shortcuts, letting you make decisions that are “good enough” without draining your mental resources.
According to research, in many contexts, simple decision rules — if thoughtfully constructed — can perform on par with complex decision‑making models.
What makes a “good” simple rule: clarity, relevance and flexibility
Not all simple rules are created equal. Experts suggest a few criteria that make these decision shortcuts effective:
• Conciseness — A handful of clear guidelines is easier to remember and apply than a long checklist.
• Tailored to the person/situation — The rule should reflect your priorities, values, and the type of decisions you make. What works for one person or one domain (e.g. career vs daily errands) may not work for another.
• Focus on what matters most — The rule must highlight the most important factors — the ones that truly impact outcomes — and set aside noise.
• Leave room for judgment — A rule doesn’t have to be rigid. It can give guidance while leaving flexibility for context-specific decisions.
For instance, a personal simple rule might be: “If I’m doubting between two purchases, I ask: ‘Do I need it, or just want it?’ If it’s only a want, skip it.” Or: “Don’t make a decision until I’ve slept on it — unless I’m about to miss a deadline.” These kinds of heuristics combine practicality with personal values.
When simple rules shine — and when they can fail
Simple rules are most powerful when:
• You face frequent, low‑stakes decisions (daily tasks, consumer choices, scheduling).
• Time or information is limited.
• Over-analysis tends to paralyze you or drain your energy.
• You need consistency — rules help avoid decision fatigue, and keep behavior predictable.
That said, heuristics and simple rules are not foolproof. Research shows that in contexts requiring careful weighing of many variables — complex, multi‑criteria decisions — simple rules may lead to worse outcomes compared with deliberate, detailed analysis.
Moreover, relying strictly on a rule without revisiting or adapting it can lead to mistakes or missed opportunities. The key is to use them as guides, not blind commands.
How to start using the rule: building your own decision shortcuts
Here’s how you can begin building simple rules for your life:
- Identify patterns — Look at the decisions you make regularly or the ones that drain you mentally (e.g. “which restaurant to pick”, “buy or not buy?”, “respond or procrastinate?”).
- Distill the key trigger — What is the most important factor that always matters in those decisions? (Budget? Time? Health? Values? Simplicity?)
- Formulate a short, memorable rule — Something like: “If it costs more than X and I don’t need it, skip.” Or: “If I’m unsure — wait 24h before deciding.”
- Test and adapt — Use the rule, see how it works. If it leads to consistently poor choices — tweak it. The goal is to ease decision‑making, not to box yourself in.
- Limit the number of rules — Too many heuristics can be counter-productive. A few well-crafted ones for main decision areas are better than dozens of vague guidelines.
Why this approach resonates in a fast‑paced world
We live in a time when information overload, constant choices and hurried lives are the norm. Decision fatigue — that feeling of being overwhelmed by choices — affects our energy, mood, productivity and even mental health. Simple rules act like mental autopilot: they reduce friction, preserve willpower, and free up cognitive resources for the decisions that really matter.
In organisations, the same logic applies: researchers have found that adopting “simple rules” can help even large, complex organizations make faster, adaptive, and coherent decisions — without getting bogged down by bureaucracy or excessive debate.
For individuals, simple rules lower the daily psychological cost of living, making life more manageable and less draining.
Final Thought
You don’t need a complex algorithm — or to weigh every tiny factor — to make a good decision. Sometimes, the most effective path is simpler: define a few good rules, follow them consistently, and trust that they’ll carry you through a world full of noise and choices.
7 years in the field, from local radio to digital newsrooms. Loves chasing the stories that matter to everyday Aussies – whether it’s climate, cost of living or the next big thing in tech.