If You Do This Every Morning… This Meme Is About You

There’s a new internet inside joke sweeping social media — and it all starts with one unusual daily habit. Whether you’re a night owl, a wellness devotee, or someone who just hit snooze one too many times, there’s a good chance the latest viral meme trend has your name on it.

At the heart of this meme is one influencer’s extreme morning routine video — a clip that exploded across TikTok, Instagram and X earlier in 2025 and now serves as the punchline for anyone whose own morning habits are…let’s say, decidedly less disciplined. The meme has become shorthand on the internet for the way many of us start the day: with a bit of chaotic, sometimes funny or unrealistic self‑care ritual that looks way more intense in theory than in practice.

How a Morning Routine Video Became Everyone’s Meme

In March 2025, fitness influencer Ashton Hall posted an Instagram Reel showing his elaborate morning routine — one that began before sunrise and unfolded like a mix of extreme wellness ritual and wellness marketing. The video opens with Hall waking up just before 4 a.m., removing mouth tape, brushing his teeth, doing push‑ups, journaling, and repeatedly dunking his face into ice‑cold Saratoga Spring Water — all before progressing through gym workouts, pool sessions and more cold plunges.

The clip racked up hundreds of millions of views after being reposted on X, spawning reactions, parodies and memes in which internet users exaggerated or riffed on the idea of waking up at god‑forsaken hours and punishing one’s face with cold water as part of a mystic path to productivity and greatness.

The reaction was immediate: creators and commenters quickly turned Hall’s unusual habits into a meme format — “If you do this every morning…” followed by a punchline about your own totally different morning routine.

What the Meme Looks Like Online

Thanks to the internet’s remix culture, the meme has taken on many forms:

• TikTok stitches juxtapose Hall’s extreme day‑starter with users showing how they actually begin their mornings — staying in bed, checking phones, or brewing coffee.
• Side‑by‑side memes caption Hall’s ritual with phrases like, “If you wake up at 3 a.m. and dunk your face in ice water…” and then show someone hitting snooze until noon.
• Inside jokes revolve around Hall’s unusual props — like bananas for skincare or the emphasis on Saratoga Spring Water — as symbolic stand‑ins for unrealistic wellness goals.

The meme genre has become a reaction format that people use to comment on any daily habit that looks more impressive — or more ridiculous — online than in real life. The joke isn’t just mocking Hall; it’s a reflection of how many of us feel about modern self‑improvement culture: aspirational in theory, overwhelming in practice.

Why It Resonates With Everyday Morning People

At first glance, this trend may look like just another internet joke. But its popularity points to some deeper cultural currents about how we think about routines, productivity and self‑care online:

1. Unrealistic Morning Influencers Vs. Real Life

In a world where influencers showcase picture‑perfect (and often unrealistically intense) routines, most people’s mornings look nothing like that — and the meme highlights that gap with humor. Hall’s regimen became a kind of “peak influencer” caricature that’s too intense to be relatable, making it ideal meme material.

2. Meme Formats Reflect Shared Experience

Whether you’re a parent juggling tasks, a student dragging yourself out of bed, or someone who can’t function without coffee, the format — “If you do this every morning…” — gives people a shared template to express their own habits or lack thereof.

3. Humor About Wellness Culture

The meme also illustrates how internet humor often flips wellness culture on its head: what started as a serious share‑your‑routine video became a moment of satire and collective irreverence toward over‑the‑top self‑help norms.

Social Media’s Role in Turning Routines Into Meme Culture

The speed at which this trend spread underscores how internet platforms can take a seemingly straightforward lifestyle video and turn it into a cultural joke in a matter of days. Video remixes, reaction stitches and ironic captions allow users to express shared sentiments — not just about Hall’s routine, but about their own relationship with daily habits.

This pattern — taking one clip and building a meme ecosystem around it — mirrors how other viral trends have unfolded, where participatory remixing is part of the joke. Within hours on X and TikTok, comment chains filled with parody responses, meme accounts poked fun at the routine’s absurdity, and everyday users turned it into a way to describe themselves — whether they make their bed or roll over and reach for their phone first thing.

From Viral Video to Shared Identity

In a sense, the meme goes beyond mocking a fitness routine — it’s about recognition. Many people see themselves in the contrast between influencer ideals and ordinary life realities. When a meme format invites you to laugh at someone else’s extreme discipline by placing your own far more mundane morning next to it, it builds a kind of collective comedic identity.

The humor comes from the relatability gap: almost everyone has had a morning that fell far short of productivity ideals, and this meme lets people share that imperfection with pride.

When Meme Humor Meets Consumer Culture

Interestingly, the virality also boosted attention toward brands seen in the routine — like Saratoga Spring Water — turning them into meme props themselves and even affecting market perceptions. The company’s stock and visibility gained attention indirectly because of the memetic spread. This kind of brand memeification shows how commercial and digital culture increasingly intersect in unexpected ways.

What This Meme Says About Us

In the end, the popularity of the “If you do this every morning…” meme says a lot about how internet audiences process content in 2025:

• We collectively enjoy poking fun at perfection — especially routines that feel unattainable.
• We use humor to bond over shared flaws: almost everyone has a funny story about a morning gone wrong.
• We participate in culture by remixing it: taking one person’s video and turning it into a shared comedic template.

This meme may have started with one fitness influencer’s early morning ritual — but it has transformed into something much bigger: a global inside joke about how we all wake up, struggle, and sometimes laugh at ourselves in the process.